Cuba: by Korda

Christophe Loviny, Alessandra Silvestri-Levy

If you don’t know his name, you know his photograph—Che staring into the distance like a prophet—that has been reproduced on millions of T-shirts and posters around the world. Korda always said he didn’t mind its use on the ubiquitous revolutionary paraphernalia but finally drew the line in the 1990s when Smirnoff used it for a vodka commercial, which he considered “disrespectful”. Alberto Korda was born Alberto Díaz Gutiérrez in Havana, 1928—the same year as Ernesto Che Guevara. Their fat...