Ваша оценкаWhat business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
Жанры
Издательство:
Серия:
Harvard Business Review Classics
ISBN:
1422126013
Год издания:
2008
Язык:
Русский
Мягкая обложка, 64 стр.
Возрастные ограничения:
18+
Рейтинг LiveLib
4,3
3 оценки
- 533%
- 467%
- 30%
- 20%
- 10%
Ваша оценкаПрочитали 3Хотят прочитать 8
Рецензии
На эту книгу еще нет ни одной рецензии. Ваша может стать первой.
Цитаты
Еще не добавлена ни одна цитата из книги. Ваша может стать первой.
