James required a court of splendour with art, masques, and stage-plays to hold the devotion of his entourage, beguile domestic enemies, and impress foreign envoys. Ten days after arriving in London he unexpectedly ordered through his secretary that the Keeper of the Privy Seal, pro tem -- Lord Cecil --
issue 'letters patent' to elevate Shakespeare's actors. Drawn up two days later, and dated 19 May 1603, the royal patent (here quoted in modern spelling) has a touch of Polonius's style in authorizing and licensing: 'these our servants Lawrence Fletcher, William Shakespeare, Richard Burbage, Augustine Phillips, John Heminges, Henry Condell, William Sly, Robert Armin, Richard Cowley', and the rest of their acting associates
freely to use and exercise the art and faculty of playing comedies, tragedies, histories, interludes, morals, pastorals, stage plays and such like as they have already studied or hereafter shall use or study, as well for the recreation of our loving subjects, as for our solace and pleasure when we shall think good to see them during our pleasure. . .
Under Queen Elizabeth, actors had noble patronage. In James's reign they had royal patronage, and the patent (renewed in 1619 and again with slight changes after James's death) testifies to the prominence of the troupe henceforth known as the King's Servants, or the King's men or players.