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Ваша оценкаThe Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all children of the Web, and we come to any information system, including product documentation, looking for the search box and expecting every search to work like Google. There is no first, last, previous, next, up, or back anymore. Every Page is Page One.
For technical communicators, this Every Page is Pag...
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- AlexanderVD20 апреля 2023 г.
Linking within your content can encourage readers to stay within your content. If you don’t provide links or you don’t provide content on a subject of interest, your readers will search for it themselves and leave your content. You can’t keep readers by declining to link, but you might keep them with good content and subject-affinity links to relevant material.
134 - AlexanderVD7 апреля 2023 г.
Therefore, the key question for authors is not how readers filter the content they consume. Rather, the question is how authors can make sure their content gets filtered in, not filtered out.
126 - AlexanderVD31 марта 2023 г.
Foraging the entire Web is easier than foraging for, and then in, a single book.
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