In other sports, fans go to... «Something to Declare»
Oksident10 января 2017In other sports, fans go to a stadium, where there are entrance fees, tacky souvenirs, overpriced food, a general marshalling and corralling, and a professional exploitation of the fan's emotions. With the Tour de France, the heroes come to you, to your village, your town, or arrange a rendezvous on the slopes of some spectacular mountain. The Tour is free, you choose where you watch it from, bring your own picnic, and the marketing hard sell consists of little more than a van offering official Tour T-shirts at sixty francs a throw just before the race arrives. Then you get to see your heroes' grimacing faces from merely a few feet away; every seat is a ringside seat. These aspects make the Tour unique, and still rightly cherished by the French.
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