Обязательно до конца 2025
- 16 книг
Ваша оценкаDrift owes its hypergrowth in large part to an unorthodox approach to marketing, which redefined how the company views traditional marketing activities like brand building, demand generation and PR. While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and refer...
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