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Cage Kings: How an Unlikely Group of Moguls, Champions and Hustlers Transformed the UFC into a $10 Billion Industry
A cultural and business history of the UFC, tracing the unlikely rise of mixed martial arts from what was derided in the '90s as 'human cockfighting' - more violence than sport - to a global pop culture phenomenon.
Senator John McCain once decried mixed martial arts as 'human cockfighting,' while the New York Times despaired that the sport offered a 'pay-per-view prism' onto the decline of western civilisation. But the violent spectacle of cage fighting no longer feels nearly as scandalous as...
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