Deep Work: Rules for Focused Success in a Distracted World

The people we talk with continually said, “look, when I really have to concentrate, I turn off everything and I am laser-focused.” And unfortunately, they’ve developed habits of mind that make it impossible for them to be laser-focused. They’re suckers for irrelevancy. They just can’t keep on task.

If you don’t produce, you won’t thrive—no matter how skilled or talented you are.

So we have scales that allow us to divide up people into people who multitask all the time and people who rarely do, and the differences are remarkable. People who multitask all the time can’t filter out irrelevancy. They can’t manage a working memory. They’re chronically distracted. They initiate much larger parts of their brain that are irrelevant to the task at hand… they’re pretty much mental wrecks.