Shoe Dog. A Memoir by the Creator of NIKE

When you hired an accountant, you knew he or she could count. When you hired a lawyer, you knew he or she could talk. When you hired a marketing expert, or product developer, what did you know? Nothing. You couldn’t predict what he or she could do, or if he or she could do anything.

If you showed any weakness, any sentimentality, you were dead.

The average person takes seventy-five hundred steps a day, 274 million steps over the course of a long life, the equivalent of six times around the globe —shoe dogs, it seemed to me, simply wanted to be part of that journey.