The Character Of A Corporation

Introducing a new way of thinking about corporate culture. The authors have identified four distinct types of corporate culture, Networked, Mercenary, Fragmented and Communal, and provide advice on how to change the culture of their corporation. The ethical issues of manipulating the ways in which people relate to one another are also addressed. A critically acclaimed book about corporate culture, and how it can be managed for greater corporate success. Coca-Cola, Disney, Nike, Hewlett Packard...