
Ваша оценкаNow in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest rese...
Жанры
Издательство:
ISBN:
9780470670163
Год издания:
2018
Язык:
Английский
Возрастные ограничения:
18+
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