***Picked as a book of the year by Fortune magazine***
'A tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting' -- New York Times
USER FRIENDLY is a must-read for anyone who loves well-designed products—and for the innovators aspiring to make them.
It seems like magic when some new gadget seems to know what we want before we know ourselves. But why do