Wim Crouwel is one of the notable Dutch graphic designers of his generation. In his leading role in the firm of Total Design (hereafter ‘TD’), from its foundation in 1963 through to the 1980s, Crouwel worked at the heart of Dutch design in the years when this phenomenon began to crystallize and to gain international recognition. If one applies the test of design for the national airline, it may be some measure of Dutch cultural reticence that around the time of the sharp upswing in the post-1945...
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