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Designing Brand Identity: An Essential Guide for the Whole Branding Team

Alina Wheeler
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, DESIGNING BRAND IDENTITY, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in br...

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