If you don’t remember life before McDonald’s as a mega-corporation, or if you’ve ever wondered where your company falls on the supply-demand chain, Kash and Calhoun of the Cambridge Group offer insights into the marketplace’s financial chinks in the armor. Pricing and innovation tips are taken from a mashup of giants: HP, Bestbuy, Allstate, Google, and Hersheys. Rather than a rehashed view of efficient supply-chain management, the authors offer highly profitable pools of demand that lead to winn...
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