Part memoir, part business manual, and 100% juicy--the inside story of Juicy Couture, one of the most iconic brands of our times Juicy Couture is one of the best-known clothing brands in the world, the epitome of California cool. It was a groundbreaking brand when it started, and it established the new category of contemporary clothing for women. This book in an entrepreneurial story about Pam and Gela, two best friends who started a business with $200 in Gela's apartment, and follows their jour...