Data-Ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

Data is the vital raw material in our modern information economy. There is already an incredible amount of digital data in the world, and it’s doubling every two years. Business decisions used to be based on experience and intuition – now detailed data analysis is the name of the game. Those bits and bytes are transforming our world. Steve Lohr, chief technology reporter at the New York Times, takes us to meet the people at the centre of this digital revolution and shows how we, both as indiv...