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George Lakoff - Don't Think of an Elephant!
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Don't Think of an Elephant!

George Lakoff
Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues. Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don’t ...

Издательство:

Chelsea Green Publishing Company

ISBN:

978-1603585941

Год издания:

2014

192 страницы, Мягкая обложка

Формат: 1.9 x 14 x 21.6 cm

Язык: English

Возрастные ограничения:

18+

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