The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century

The nominalization rule takes a perfectly spry verb and embalms it into a lifeless noun by adding a suffix like –ance, –ment, –ation, or –ing. Instead of affirming an idea, you effect its affirmation; rather than postponing something, you implement a postponement. The writing scholar Helen Sword calls them zombie nouns because they lumber across the scene without a conscious agent directing their motion. They can turn prose into a night of the living dead.