Running Lean: Iterate from Plan A to a Plan That Works

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean . In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "pro...

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