Поведенческая экономика
- 50 книг
Ваша оценкаPsychology in Economics and Business is the first textbook in economic psychology that is targeted at students of economics and business administration. It describes the experiments and explains the psychological background associated with the topics. The book presents the state of the art in behavioral economics and economic psychology and their applications to economics and business. The first part organizes economic psychological themes within a common paradigm. The applications belong to a g...
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