There were two things movie victims never did, at least (alas) in my day: they never swore, and they never uttered brand names. Knowing this, I'd hit upon an ingenious way to keep my courage up. Whenever I was forced to brave the darkness, whether in the cellar or the attic or even my own room, I'd chant the magic «Fuck» and «Pepsi-Cola» and I knew that I'd be safe.