In two famous studies on... «Never Split the Difference: Negotiating As If Your Life Depended On It»
CucumbriaReader11 октября 2025In two famous studies on what makes us like or dislike somebody, UCLA psychology professor Albert Mehrabian created the 7-38-55 rule. That is, only 7 percent of a message is based on the words while 38 percent comes from the tone of voice and 55 percent from the speaker’s body language and face.
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