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The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems
Businesses need a new type of problem solving. Why? Because they are getting people wrong.Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&am...
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