Anthro-Vision. How Anthropology Can Explain Business and Life

A new wave of anthropological research is transforming how the world does business. This book reveals how. To understand business, you need to think like an anthropologist. In a career spanning three decades, Gillian Tett has established a reputation as one of Britain's most astute financial journalists. But before joining the Financial Times, Tett completed a PhD in anthropology at Cambridge - and it is her anthropological training that gives her such a razor-sharp insight into global business....